The truck covers market, which has long been dominated by older pickups and sport utility vehicles, has lost market share.
The U.S. truck market in November was down 1.4 percent, the lowest since March.
“There are now fewer people wanting to buy vehicles from the truck dealers,” said John Ruhl, managing director of Kelley Blue Book, a market research firm.
Even with the weak volume, the volume of vehicles being sold was up by 12.8 percent from a year ago.
Analysts expect sales to rebound this month and a strong November will be enough to keep the market in a healthy position going forward, Ruhler said.
With the volume, Rumsells forecast sales will be above last year.
For truckers, there are more options to buy a new truck than a new vehicle for their existing truck, Ruyman said.
For example, customers who purchase their new truck from dealers are getting two years of financing instead of one, and are paying a much lower price.
Also, consumers are not buying as many new vehicles.
The average price of a new car is $28,000, down from $37,000 in 2016.
And consumers have no desire to drive long distances to get their fix of gas.
Ruhlen said a lot of them are still going to be on the road more than a few weeks a year.