Ben Z is preparing to put the finishing touches on a new line of trucks and will begin selling his old models for a quick profit.
The company, which makes heavy trucks, will have to find a buyer by Friday.
The old trucks will be auctioned off for a profit or sold at a lower price, but there is still a chance that the company will be able to recoup its investment.
The truck maker, which is best known for its Chevrolet Cruze and Camaro models, plans to sell its old trucks at a low price and have them auctioned by the end of the month.
The company has sold more than 10 million vehicles, but has been unable to make a profit since the 2009 crash.
Z is expected to have an empty inventory of its old models by next week.
The first batch will be sold at auction.
Ben Z has not been shy about its past.
In 2010, it sold its trucking empire to a Chinese company for $1.4 billion.
The transaction was done in part to improve the efficiency of its operations and cut costs.